Avoid launching your marketing campaign without clear foresight. Know exactly what it is you want to achieve by using mobile marketing. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
Try spicing up your mobile media by adding interactive media. If you have specific mobile marketing material, it will bring in more people to your main webpage. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. A discount offer or coupon will encourage people to visit your site and see what you have available.